"Earn $1000/week in your Spare Time!" and Other B.S You Read Online About Selling Microgreens

“The farmer has to be an optimist or he wouldn’t still be a farmer.” — Will Rogers

                If you follow microgreen farming on a social media site you've see all those ads. "How I earn X money from a corner of my bedroom growing Microgreens"- or something like that. A smiling 30-year-old holding a big tray of microgreens, maybe a few blissful kids in the background. 

When I first started Quantum Microgreens in 2016/2017, there were just a few "how to" people pushing microgreens classes on the internet. Now they are everywhere! I'm left to wonder, if selling microgreens was so profitable for them, why are they spending all their time selling classes? Are they even selling microgreens anymore?

Duh, growing food is fun and easy-- owning a farming business is a lot of work.  Owning any business for that matter is a lot of work.  

It’s true, it does take only a little square footage to get started in microgreens and there is a potential for good profits. But you also need buying customers, consistency, food safety, daily care, marketing, and, on and on. Do you really want to eat microgreens grown in someone's bedroom? 

I've met a few "graduates" of one or other other online microgreens class.  They haven't told me about the $1000s they are earning each week-- because it is not the reality for most people.  

I'm not anti-microgreens classes, but I am anti-flashy dream about becoming a farmer that suddenly earns tons of money, in one’s spare time.   

It is clear people want to farm microgreens and it can be a very satisfying and fulfilling path. Maybe you need to believe in the “Microgreens Farmer Dream” to get started. Maybe you will be one of the few that somehow does make $1000s from your apartment in your spare time. But probably not.

I'm regularly asked for advice and coaching. Strangers expect me to stop what I'm doing to answer questions about farming for free. I understand why farmers have created these online courses. 

Here is what’s real: growing some microgreens is easy, but running a farm business is hard work. Remember that.

Take a class if you want, get inspired and lower your expectations. Then, start doing the work. I didn’t take a class when I started. No class can replace real life experience.

I don’t know, maybe one day I’ll create a course based on my experience, maybe not. I do offer 1:1 or small group coaching and advice because everyone has a unique situation and the need for individual solutions, but my primary business is growing microgreens (at least for now).