Day 3: Pinterest Profile Optimization
I could spend hours on Pinterest everyday if I didn't have a list to stick to. Are you the same? Or is Pinterest completly foreign to you? I'm gonna let you in on a little secret...most of my traffic comes from Pinterest. Pinterest is basically a search engine kinda like Google, and a lot of people haven't figured that out. Point is, if you're not on the Pinterest train, I highly suggest you get on it asap.
Whether you love Pinterest, have no idea how to use it, or currently are neglecting your account...by the end of today's mini-lesson you'll have a completely optimized Pinterest profile that will drive more traffic to your website and help with SEO within the platform. Horray!
Let's get started with day #3 & the three actions you will take in the next 30 mins to make your Pinterest profile the very best it can be to work for you.
1. Your Account Name
Your account name on Pinterest is going to play a big part in people deciding they want to follow you and see your Pins. The goal here is to tell Pinterest users your name and what it is you do, and what they can expect to see from you.
This will do two things for you...
1. It makes sure that Pinners who DO follow you are interested in seeing your content
2. It helps with SEO
3. Shows you are a real person and shows the face behind the Pins. This builds trust
Here's the Pinterest name formula...
Also, if someone were to search those words and filter by “People”, your account would pop up in the search results. So, if you sell a travel offering or niche travel service, consider what keywords people might be using to search for what you offer, and include those in your account name.
The first part will be your name and then the second part will be a short description of what you do or what you can offer to potential followers.
Your Name + | + What You Do
(that little separator line is the xxxx located right above the return key on the left hand side of your computer's keyboard.)
The screenshots below of two Pinterest profiles show this formula in action. Let's break each one down so you can replicate the formula for yourself.
Examples of the formula in action:
Kelly Mindell uses her full name and her business name in her account name. You're probably thinking that this goes agains the formula I outlines above. It actually sticks to the formula because her biz name also tells what she does...DIY. She's lucky! Not all of us have the luxury, but if your biz name also tells what you do, you should do the same as Kelly Mindell.
You'll probably end up with a profile account name more like Jenna Becker's profile above. Jenna's profile states her name and then gives a short description of what her brand is all about...Travel and social media tips.
Now, go craft your own and let's move on to your Pinterest bio.
Quick Tip: the second part of your profile (the description of what it is that you do) should be main keywords. This way, Pinterest can index your account and display your profile when a Pinner does a "people" search using your keywords.
In the example above (Jenna Becker) uses keywords "travel" and "social media"...two top things users can expect to see content about in her pins and on her website.
2. Your Pinterest Bio
Your photo: Upload the photo you took on day one for Facebook and use that as your Pinterest profile image. We've already gone through the reasons why this image should be used consistently across all of your social media.
- Your profile photo should be names in an SEO friendly manner. Include your main keywords (from your account name) and your business name in your photo alt text. This will help you rank higher in Google search and within Pinterest itself.
Write a keyword-rich bio. Reiterate the keywords you used in your account name . You have more room to write here, and you want to expand upon your business description. I recommend providing a link to a free resource in your bio. This funnels traffic to your website and provides value to the Pinner. You can use the same lead magnet you used yesterday for Facebook.
Above is an example of Janessa Rae's bio. It's set up perfectly according to the formula. She states what she does and who she services. Then she offers a free resource. Here is the formula:
State what you do/who you service + offer your free resource + shortened link to free resource
*Quick Tip: Make sure to shorten the link to your free resource so you have more room to write.
3. Your Boards & Board Descriptions
Clean up your Boards
The first thing you're going to need to do it clean up your boards. If you have boards in your business Pinterest profile that are not in any way related to your business, they need to be removed. You don't need to delete them, just "hide" them by clicking the hid button on the Pin. If you delete the board, you could loose followers...and you don't want that!
If you are just building out your new Pinterest account now...avoid making these boards at all. Just create a personal account where you can put all those cute cat memes and other pins that have nothing to do with your niche :)
Rename your Boards
Next, you'll need to rename your boards. Your boards are NOT a good place to let your creativity shine. Be as straight forward as possible with your board names. I know I know...this is not as fun. But what your board names lack in creativity thy will gain in exposure and SEO indexing. This means more eyes on your pins and on your boards, which is exactly what you want.
- How to do it: Brainstorm keywords! Think about what you would enter into the search bar to organically find your own boards in Pinterest. Use those terms and words to name your boards. This will make your boards easier for Pinterest to find and display your Pins when someone does a search using your keywords.
*Quick Tip: Use the following strategy that utilizes "Guided Search" to come up with more board ideas! Use the top keyword for your brand and do a general Pinterest search. Pinterest generated related terms in colored boxes right below the search bar. This is what Pinterest calls "Guided Search". Use the suggested keywords that are generated as the basis for new boards.
Example of the Quick Tip:
To give you an example of something a vegan recipe blogger would use as her top keyword, I did a search for "vegan recipes." The vegan blogger would then take the resulting keyword options displayed below the search bar as the theme for new boards.
Add a Board Description
The board description is where you should use text to describe your board while using more keywords than you did in your title.
Write a 3-5 sentence description on each of your boards that includes the name of the board at least one time. The best practice is to include the name of your board toward the beginning of the first sentence.
The rest of your description should mention at least two other strong related keywords to your main keyword. Use the Quick Tip above, using guided search to find related keywords to use in your board descriptions.
4. Name the Image File
All you have to do is update the filename of the image by replacing the random numbers it defaults to, such as “IMG3820.jpg,” with keywords you want to be searched for with separated with dashes. Example: keyword-optimize-file-names.jpg No one on the user end will be able to see this because Pinterest changes the filenames on the platform before someone can download the image onto their own computer. However, the “Pinterest machine” does take these words into consideration, and this is just another way to let Pinterest know the content of your image and index that pin accordingly.
5. Bonus: Pinning Tips
The following info I've compiled for you to become a Power-Pinner isn't technically part of today's lesson, but I wanted to share with you because they will help you become a pinning powerhouse.
Best Time to Post
2pm-4pm, 8pm-1am EST
Worst Time To Post:
- "Like" Pins: When you like an image, you "like" shows up in the pinner's notifications that the pin belongs to (just like on instagram). This will increase your exposure which increases
- Use Long Graphics: Create long graphics to use are your pin images. A GREAT practice is to add the title of your post to the pin image. You can use Canva to create images easily. If you've signed up to my email list, you've received my Blog Post Title Cheatsheet. If you haven't please subscribe here and I'll automatically send you the cheatsheet and you can start using it right away to update your blog titles & create amazing pins that beg to be repinned!
You're done for the day...feels good knowing you are going to generate way more traffic with just these few actions.
See you tomorrow, we'll be working on your Twitter account.