3 Incredible Tips to Brand Your Instagram Feed
When I see a well thought out Instagram feed that is on-brand and beautiful. Four things happen for me (1) I immediately consider this brand, no matter what it is they're selling, to be professional and legit (2) I scroll their feed and like a few photos (3) I usually click "follow" (4) I now have heard of this company I had never heard of before and have a POSITIVE connection with this company/brand.
I am likely to suggest this company to others. Yes, part of this is because branding is my line of work, consistent branding makes me really excited and happy. But this is true for most people; the average potential client will go through these same steps.
It's actually amazing when you think about it. You have access to millions of potential clients right within Instagram. Essentially, this is FREE advertising for your brand. How good right?
Please do not take that as your cue to use Instagram as a billboard. IG should never be used as such. The key is to create trust with your audience and provide value to them. Over-the-top hawking of your product or services will not serve you, or your potential customer. Use the 80%-20% ratio... 80% helpful content and 20% your content, some of which is related to selling!
1. Follow instagram accounts in your category
Make sure you are following accounts that are within your field. It's a good thing to do to support each other in the space and shows goodwill in your niche. You might even make some virtual friends and build business relationships!
You can also use these sites/accounts for inspiration on the types of content you should be posting, and doing so will keep you in-the-know about your field and what's trending...as the expert you are, you need to be hip to niche-related trends.
2. Keep content consistent with your branding
Keeping brand consistency is not JUST all about using filters. It's about posting different types of content that your target client is interested in seeing, and make sense for your brand. There shouldn't be endless photos of the exact same object, there should be a variety that all work together to tell your brand story.
When someone clicks into your feed on instagram, they should be about to make a pretty close conjecture on what your brand sells/does within a few seconds.
3. Filter and color are KEY
I know I just said that consistency is NOT all about filters, which is true. But, using filters does do wonders to give unity to your photo stream. Choosing a filter should not be done haphazardly, it should be done with care and should match the general vibe of your branding.
For example, if you are the proud owner of a really fun and bright shoe company, you should NOT choose a filter that decreases saturation and creates a rustic vibe.
Research others in your niche that you admire and see what they are doing, it's good to get an idea of what's out there. Also...consider going the opposite direction to set yourself apart IF, and only if, it makes sense for your aesthetic & brand.
Storied Co. Editors
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* The Storied Co. is a branding styling studio in sunny Los Angeles. We create brand identities including fully customized logo design, color palette design, website design, typography, social media styling, and manage influencer collaborations. We help small creative businesses and bloggers create on-brand social media feeds and teach them how-to translate their branding from website and logo to Instagram, Twitter and Facebook. The Storied Co. was created by Kelly Canales to help you craft the custom visuals you've been dreaming about, develop beautiful content and make your brand memorable online.